
Tips to optimize Amazon Titles
To bring your searches in top, you must meet following criteria for your product title on Amazon –
- General characters: 80-250Char
- Right rail ads: 30-33Char
- Mobile: 55-63Char
Things to include in Amazon Title
Include Amazon Keywords
The first letter of each word should be in capital
Don’t use & (ampersand) or such special char in title until its part of your PC
Include Brand Name in your product title frame
Include measuring unit in complete form Like Inch, Ounce etc
Include part number and model numbers wherever applicable
All numbers should be used in numerals
Things not to include in Amazon Title
Within char limit, what you should you not do –
All Caps in your keywords
Special Character
Seller Information
Price and Quantity
Symbols
Promotional Messages Like SALE etc
How to Optimize Amazon title with Keywords
Keywords are main component of your title but don’t do keyword stuffing. Keyword Stuffing means do not overload your title with too much of keywords. Products with clear keywords and detailing leads to high click through rate and better conversion.
Formula to Frame your title –
Each product category has a specific product title formula. Depending on your category you can frame title according to bring more in searches.
Apart from basic keywords around your product description, you can also include –
Pattern
Model number
Power output
Size, color, quantity (if there is more than one)
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